Designers PlayGroundfor your inspiration

Cin­i­mod Stu­dio has designed the fourth Lon­don loca­tion for Snog Pure Frozen Yogurt: a sur­real orchard of seat­ing and twist­ing trees reach­ing up to an undu­lat­ing canopy of light.

Located at 5 Gar­rick Street, the site was one the loca­tion of an apple store dat­ing back to the 1860’s. This pro­vided the inspi­ra­tion for the con­tem­po­rary design, in which a mod­ern day orchard of trees reach up towards a sky canopy of per­pet­u­ally ani­mated light, gen­tly puls­ing and sway­ing in the imag­ined breeze of an idyl­lic day.

Below this canopy lies the grass lawn, with a white fallen tree branch pro­vid­ing the main seat­ing. Around this branch can be found Shi­take Mush­room stools by Mar­cel Wan­ders, and the mar­ble topped tables famil­iar from the pre­vi­ous Snog store.

The fea­ture ceil­ing is com­prised of thou­sands of indi­vid­u­ally con­trol­lable LED globes, descend­ing from the glow­ing ceil­ing on stain­less steel rods set to spe­cific lengths. These lights and their con­trol sys­tems are bespoke prod­ucts devel­oped by Cin­i­mod Stu­dio for the application.

Psy­che­delic visu­als graces the white glass wall, adding fur­ther to the sur­re­al­ist atmos­phere of a unique store that is already being described as “Alice in Wonderland”.

(Via Cool­Boom.)

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Tags: Alice in Wonderland, london, lsd, mushroom

This entry was posted on Tuesday, April 27th, 2010 at 00:17 and is filed under Interior. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.